29
Nov
ESTATE AGENT LANGUAGE - A DIFFERENT APPROACH
Language...
We have recently been the focus of much media attention as a result
of the company's desire to reinvent the language used in
traditional property descriptions. Members of our team have
featured on Radio 4's Today programme, Radio 5 Live's Breakfast
programme, Radio Sussex, BBC TV South Today News and other media,
including The Guardian and The Daily Telegraph http://bit.ly/dkh2LM .
The Bonett's team are taking part in creative writing workshops
with Paul Lyalls, www.paul-lyalls.com organised by
New Writing South, an Arts Council funded organisation, partnering
arts and business to improve communication. In these workshops,
Paul Lyalls has helped the team members to expand their vocabulary
by thinking differently about how homes can be described.
Paul Bonett says:
“We want to improve the way we describe people's homes; to
step away from easy but tired cliches and try to think about what
makes each home individual. The first port of call for most people
is our website. Our words are what you first see. We want to engage
with you more effectively, so we need to sharpen the quality of our
language.
As an existing or new client, we hope you will like the
innovation; as a customer we expect you will find the language we
use more individual and ‘real’ ”.
Tell us what you think.
The illustration we are using comes from our participation in
'41 Places' A Brighton Festival Event 2007
41places.org/story_16.html