Ambience - what's it all about?

What do I mean when I talk about 'ambience'?

We all know that first impressions count for a lot, but the “feel” of a property is another critical factor for buyers when they come along to look at your property.

Of course buyers are very clued up these days –so clichés, like vases of flowers crammed into every conceivable nook and cranny, or cheap tricks like dishes of vanilla essence placed in a warm oven to fake the smell of fresh-baked cakes or the smell of freshly ground coffee, are somewhat passed their sell by date...unless you are making a cup anyway!

 In fact, it’s generally the simplest and most obvious things that have the most impact. For example, studies show that people react more positively to properties that are brightly lit. So, during the day, keep curtains wide open and windows clean. At night, switch on all the lights, making sure that there are no blown bulbs or flickering fluorescent tubes.

Next, sound. The best and most restful way in which to view a property is in complete peace and quiet - although again, some people simply can’t resist putting on a little light classical music, in the belief that this helps create a calm atmosphere. And maybe they’re right. Either way, you should certainly try to avoid any loud, jarring noise. And make sure that the TV is turned off for the duration of the viewing.

Talking of loud noises, barking dogs are definitely off-putting, even to dog lovers!  So, if your hound jumps up and barks or yaps, best try to take it out for a walk during the viewing.  Your agent will need a practice anyway, so they don't miss good buyers viewing just because you are out.

Lastly, smell. This has more impact than you might think, and it can work either for or against you. As with sound, I always think the best smell is the essentially neutral aroma of a good, clean home – particularly important in kitchens and bathrooms, of course, but equally so if you have pets. Simply masking unpleasant odors with chemical air fresheners is no substitute for a serious spring-clean! So, before you go on the market, just give your property, flat or house, a thorough going over to make it look 'viewer smart'!

Hopefully, your agents will be chaperoning any viewers around so you can get on with your life and not be too involved. If your agents are worth their salt, they are best placed to turn viewings into's what you are paying for in the end!

Best of luck.


Paul Bonett  F.N.A.E.A.  M.A.R.L.A.