Getting to the Top!
SEO...yes, it's time to take it seriously.
We realise that for 95% of you, the words Search Engine Optimisation are either unknown or, if known, they send you to sleep! I tend to agree but, nonetheless, without SEO, your lovely property and estate agent will founder on page 2 or beyond on Google where no-one is looking.
We hear that 80% of traffic to an agent’s site is generated by portals such as rightmove.co.uk or onthemarket.com. Whilst portals do create many new enquiries, the majority of direct enquiries come from buyers finding a local agent on page 1 of Google (below the paid for ads) when they search ‘estate agent Brighton’. Bonett’s has been working with their software partners Resource Techniques for 15 years or more to ensure their clients’ properties are found easily.
Is the agent you are going to choose to work for you on page 1 of Google? Make sure you check.
Paul Bonett F.N.A.E.A. M.A.R.L.A. Director